Privacy Policy

Effective Date: March 25, 2026

Liberty Flagpoles, operated by PennyQuinn Group (“Liberty Flagpoles,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a purchase, request a quote, contact us, sign up for marketing communications, or otherwise interact with us online or offline.

This Privacy Policy also describes certain rights that may apply to you depending on where you live, including rights available to residents of certain U.S. states such as California.

If you do not agree with this Privacy Policy, please do not use our website.

1. Information We Collect

We may collect the following categories of personal information:

Information you provide directly

This may include:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Company name
• Payment-related information
• Order details
• Quote request details
• Installation or project-related information you provide to us
• Communications you send to us by email, phone, forms, or chat

Information collected automatically

When you visit our website, we and our service providers may automatically collect certain information, such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring URLs
• Pages viewed
• Time spent on pages
• Clickstream data
• Date and time of visits
• General location information derived from IP address
• Information about how you interact with our emails, ads, or website

Information from third parties

We may receive information about you from third parties, including:

• Ecommerce and website platform providers
• Payment processors
• Shipping and fulfillment providers
• Advertising networks
• Analytics providers
• Marketing and email service providers
• Lead, identity resolution, enrichment, or remarketing partners
• Fraud prevention and security providers

In some cases, these third parties may help us associate browsing activity or other online identifiers with contact information or customer records, where permitted by law.

2. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• To provide our products and services
• To process and fulfill orders
• To prepare and send quotes
• To manage shipping, delivery, and returns
• To communicate with you about orders, requests, and support issues
• To send transactional messages
• To send marketing and promotional communications
• To personalize content, offers, and product recommendations
• To measure and improve our website, advertising, and customer experience
• To analyze website usage and trends
• To retarget or remarket to visitors and customers
• To identify potential customers and improve audience targeting
• To detect, investigate, and prevent fraud, security incidents, or other misuse
• To comply with legal obligations
• To protect our rights, users, and business operations

3. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, SDKs, session replay tools, and similar technologies to collect information about your use of our website and interactions with our communications.

These technologies may be used for the following purposes:

• Essential website functionality
• Shopping cart and checkout operations
• Security and fraud prevention
• Site performance and analytics
• Advertising and campaign measurement
• Personalization
• Audience creation and remarketing
• Attribution and conversion tracking

Cookies and similar technologies may be set by us or by third-party providers such as ecommerce platform providers, analytics vendors, advertising partners, social media platforms, email marketing providers, and identity resolution or enrichment partners.

Because the technology stack on ecommerce websites can change over time, not every cookie or tracker will necessarily be listed individually in this Privacy Policy. We may update our disclosures from time to time as our tools, vendors, and practices change.

You can manage cookies through your browser settings. In addition, where required by applicable law, we may provide additional privacy choices or consent tools on our website.

4. Advertising, Analytics, and Identity Resolution Tools

We may work with third-party advertising, analytics, remarketing, and customer identification partners to better understand our audience, improve marketing performance, measure ad effectiveness, and reach prospective or returning customers.

These tools may collect or receive information such as:

• IP address
• Device identifiers
• browser and usage data
• page views and browsing behavior
• purchase activity
• interactions with our ads or emails
• hashed identifiers or similar data

In some cases, these providers may help us link browsing activity or device-level information with an existing customer profile or with contact information obtained from other sources, subject to applicable law.

We use these tools to help us:

• understand how visitors use our site
• improve advertising relevance
• recover abandoned visits or carts
• build custom audiences
• suppress existing customers from certain campaigns
• measure campaign performance
• communicate more effectively with prospective and existing customers

Depending on your state of residence, some of these activities may be considered “sharing” or targeted advertising under applicable privacy laws.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Website and ecommerce platform providers, including Shopify
• Payment processors
• Shipping, freight, and fulfillment partners
• Installers, subcontractors, or service providers involved in fulfilling your request, where applicable
• Email and SMS service providers
• Customer support providers
• Analytics providers
• Advertising networks and marketing partners
• Identity resolution, lead enrichment, or remarketing providers
• Fraud detection and security providers
• Professional advisors, auditors, insurers, and legal counsel
• Government entities or law enforcement where required by law
• Successors in the event of a merger, acquisition, restructuring, financing, or sale of assets

We may also disclose information when necessary to enforce our Terms of Service, protect our rights, prevent fraud, respond to legal process, or protect the safety of our customers, employees, or others.

6. Shopify and Payment Processing

Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products and services. Your information may be stored through Shopify’s systems and infrastructure in accordance with Shopify’s own policies and security practices. Shopify states that it uses cookies in categories including strictly necessary, performance, advertising, and social media or content cookies.

If you make a purchase, payment information is processed by our payment processors and payment gateway providers. We do not store full payment card details except as necessary through our service providers to complete transactions and comply with legal, accounting, or fraud-prevention requirements.

7. Marketing Communications

If you sign up for promotional emails or otherwise provide permission where required, we may send you marketing emails about products, promotions, educational resources, or updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us using the information below. Commercial emails we send are intended to comply with applicable law, including CAN-SPAM, which requires, among other things, a functioning unsubscribe mechanism.

Please note that even if you opt out of marketing emails, we may still send you transactional or relationship messages about orders, quotes, account activity, or customer service matters.

8. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• fulfilling transactions
• providing customer support
• maintaining business and tax records
• complying with legal obligations
• resolving disputes
• enforcing agreements
• fraud prevention and security

Retention periods may vary depending on the nature of the information and the reason it was collected.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take steps to delete it.

11. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, which can include the right to:

• know what personal information we collect, use, disclose, sell, or share
• request access to personal information
• request deletion of personal information
• request correction of inaccurate personal information
• opt out of certain uses or disclosures of personal information
• not be discriminated against for exercising privacy rights

We will honor applicable rights requests in accordance with the law.

12. Notice for California Residents

If you are a California resident, California law may provide you with the right to:

• know the categories of personal information we collect and how we use and disclose it
• request deletion of certain personal information
• request correction of inaccurate personal information
• opt out of the sale or sharing of personal information
• limit certain uses of sensitive personal information, where applicable
• not receive discriminatory treatment for exercising your privacy rights

California defines “sharing” to include disclosing personal information to a third party for cross-context behavioral advertising. California regulations also state that a person providing cross-context behavioral advertising is a third party, not a service provider or contractor, for that activity.

If our use of cookies, pixels, analytics, advertising, remarketing, identity resolution, or similar technologies is considered a sale or sharing under California law, California residents have the right to opt out.

California also recognizes user-enabled opt-out preference signals such as Global Privacy Control (GPC) as a valid method to request opt-out of sale or sharing in applicable circumstances.

To exercise your California privacy rights, including the right to opt out of sale or sharing, please use the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link on our website, if available, or contact us using the information below.

13. Do Not Track / Global Privacy Control

Some browsers offer privacy preference signals. Where required by law, we process eligible opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale or sharing for the browser or device associated with that signal. California specifically recognizes GPC as one acceptable method for online opt-out requests in applicable circumstances.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, tools, or services. We are not responsible for the privacy, security, or data practices of third parties, and we encourage you to review their privacy policies before providing information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or other operational needs. When we make changes, we will post the updated version on this page and update the Effective Date above.

16. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, you may contact us at:

Liberty Flagpoles / PennyQuinn Group
98 Lower Westfield Rd
Holyoke, MA 01040
Email: sales@libertyflagpoles.com